As Industrial Engineering at the University of Zaragoza, I am passionate of product and my relationship with engineering and industry has been a constant in my professional career.

I started my career as a salesman in Black and Decker Spain in 1996, later being Product Manager and Key Account Manager in the Spanish traditional channel. In 2000 I was appointed Director of Marketing and later in 2004 I was promoted to Business Unit Director of Black & Decker business in Spain and Portugal.

In 2008 I joined Bellota as Sales and Marketing Director for European and Asian markets, in 2009 became part of the corporate management group, promoted as Chief Marketing Officer, taking over the leadership in Sales, Marketing and Innovation of the group worldwide.