RAFAEL OLIVER

Industrial Engineer at Zaragoza University

Global Sales and Marketing Leader | 2009-2016
- To lead sales and marketing planning process as well as its implementation.
- Coordinate with the regional Managing Directors all the sales and marketing activities in each subsidiaries.
- To lead R&D&i department and new product development process in the group.
- Defining brand strategy.
Sales and Marketing Director EMEA | 2008-2009
- To lead a team of 45 professionals in sales, marketing and product development to increase our market share in Spain and export markets.
- Responsible for sales with 2 Sales Manager for Spain and 1 Sales Manager for export.

Consumer Business Unit Director Spain & Portugal | 2004-2008
- Full responsibility of the B.U. P&L results.
- Leading negotiations with key accounts.
- To lead strategic planning of the B.U.
- To manage a team of 23 members, among them, one Marketing Director, one Sales Director for Portugal, one Sales Director for Spain and a Key Account Manager Director.
Marketing Director | 2000-2004
- Elaborate, with a team of 3 PM, the marketing plans and coordinate the implementation with the sales team.
- Manage brand positioning in Iberian market. TV campaigns.
- Organizing pricing strategy, market implementation. Catalogues. Other BTL.
Key Account Manager traditional trade | 1999-2000
- Elaborate sales plans and forecasting. New products introductions.
- Negotiations, promotions and contracts with hardware retail chains.
Accesories Product Manager | 1997-1999
- Define the range of products and pricing policy. To manage inventory levels and service levels to be in the company standards. Supporting sales team.
Sales Representative in Aragón | 1996-1997
- Expanding customer portfolio, increasing sales and brand presence.